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How to write a winning proposal to clients


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Categories : Freelancing

Introduction

One of the most important ingredients to get the best project is by writing a winning project proposal. That is why it is very important to send an eye catching proposal to the clients. A proposal to client can also be referred as pitch to client. You should try to be very professional and friendly when writing a freelance job proposal.

When you search on the internet, how to write a job proposal to client, you will mostly find the below listed 6 points with some brief explanations but you will not the proper way good examples.

  1. Greetings
  2. Expectations
  3. Goals
  4. Delivery
  5. Payment
  6. Agreement
Write a winning job proposal to client

How Not To Write a Job Proposal

In order to learn how to write a job proposal that can help you win projects, it is very important to learn what a bad proposal looks like. When you identify the mistakes by looking at the patterns in a loosing proposal, then you will tend not to make those mistakes which everybody else is doing. This is definitely allow you to have a strategic advantage against them!

When looking at a bad proposal from an unexperienced eye, it looks fine, you think the freelancer is very qualified and has good number of years of experience, but in reality this silly job proposal missed a lot of the vital attention catching points.

The structure of loosing proposal will be very much similar like this:

  1. I have this much of experience.
  2. This is what I have done.
  3. More info about me and me.

This structure shows no relevancy towards clients requirements and zero empathy to the client’s problem. It doesn’t even show recognition of the actual problem that client is addressing. To be honest, no one cares who you worked for and how many year’s you’ve been doing it. The client mostly cares about can understand the requirements clearly and you can solve the problem. All they want from you is to ease their pain!

How To Write a Job Proposal

Things To Remember When Writing a Job Proposal

  1. Don’t use a copy-paste template
    • Always use the template as a reference and update it as per your experience and skillset.
  2. Start off by greeting the client
  3. Read carefully the client’s requirements.
  4. Your proposal should be short. A very long proposal can be less interesting to read
  5. Start by mentioning the client’s pain points.
    1. Restate the core problem.
    2. Be more specific with the key main pain points. It will surely capture the client’s attention
  6. Guide them through by describing how you would do it
  7. Pay attention to the skills the client has mentioned in the job post
    1. Mention those skills in the proposal
    2. Why should the client hire you
  8. Mention your relevant experience and attach samples
    • Add links to your github if any
    • Add links to behance if any
    • Attach files of your relevant sample work
    • Attach Urls of the websites where your relevant experience could be seen
  9. Suggest something to the client as a bonus if possible
  10. Final call for further discussion/sign up

Python Job Posted on Upwork

a sample job posted on Upwork

A Sample Job Proposal to Client

Hi John,

I have read your requirements carefully and I can surely develop a tool that can extract all the required data such as name, email, country etc and store it in an excel file. Selenium is a good library for scraping but is slow. I would prefer to use Scrapy, urllib2, and BeautifulSoup for the scraping and data parsing.  I would recommend that to use scrapy framework as it is faster and easily scalable.
As an experienced Python Developer, I am expert in web scraping and have deep knowledge of crawlers, SQL, Linux, BeautifulSoup, Selenium, xml etc.

Add relevant sample work or attach documents

Looking forward to this job to discuss the requirements in more detail.

If this sounds interesting, let’s discuss more details and get started!

 

Conclusion

I Hope, you learned something from this blog and hopefully, it will also help you in writing a winning job proposal or client’s pitch which will eventually enable you to get bigger projects.

Have You Learned Something New Today?

I can’t wait to hear your thoughts , suggestions or questions in the comment section below. If you find this piece of content helpful. Do share it with like-minded peoples in your circle.

Zahin Azher Rashid

I am Zahin, a professional freelancer, software developer, product manager and I am on a mission to help freelancers learn high-paying skills and earn good money. Enable the struggling freelancers to become high-paid freelancers in their respected domains and niches.

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4 comments on “How to write a winning proposal to clients

    Faseel Khan

    • October 13, 2020 at 9:11 am

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