A Complete SEO Guide For Beginners

---

This blog will serve as the ultimate and a complete SEO guide for beginner. SEO tools and strategies help you to rank your websites and blogs on the first page of Google. It is very important to learn the best free On-page SEO and Off-page SEO tools and techniques and how to use the best SEO tools to improve the webpage ranking on Google.

I would suggest, first read the blog on how to become a freelancer with no experience. 

What is SEO

SEO stands for Search Engine Optimization and it is a very popular technique to rank your content, blog, article on the first page of Google. The main logic behind SEO is to increase the quantity and quality of the web traffic to your website through organic SERP (Se4arch Engine Results Pages).

Opportunities For SEO Expert

SEO is a great skill and is in huge demand for the following job opportunities 

1. Content & Article writing
   1. Tech, medical, sports articles
   2. Research-based articles 
2. Blogging
3. Copywriting
4. E-commerce products description.
   1. Amazon, eBay, Daraz, Lazada
5. Social media marketing & digital marketing
   1. Facebook, Instagram & Youtube etc
6. Google keywords planner, Google Ads
7. and more…

Marketing Goals

Like every other business, SEO also serves to accomplish many marketing goals.

• Build brand awareness
  • someone who saw a product for the 10th time is more likely to buy it than someone who saw it for the first time)
• Grow top-of-funnel traffic
• Increase E-commerce Sales
• Increase organic website traffic
• Reputation management

Important SEO Factors and techniques

1. On-page optimization.
   1. The purpose of the given web page should be directly stated in all of the following areas:
      1. Title tag
      2. URL
      3. Content of page
      4. Image alt text
   2. On-page Optimization techniques, Website Analysis, Content optimization, Google Webmaster Tools, Google Analytics, HTML sitemap creation, Robots.txt optimization, Rss Feed Generation, Website structure Optimization etc
2. Off-page optimization
   1. Off-Page SEO – Link building, YouTube/ Facebook/ Twitter Marketing, Article Submission, Directory Submission, Local SEO, Bookmarking, Blog commenting, forum posting, press release creation etc.
3. Page Authority (PA),
4. Domain Authority (DA)
5. Linking Root Domains
6. Backlinks

Best SEO Strategies

There are 3 main strategies for SEO

• White hat SEO
• Black hat SEO
• Grey hat SEO

White hat SEO are the strategies for website optimization that are approved by Google and other Search Engines and follow their complete guidelines.

And the focus here is on providing users with the best Search Engine Results Pages SERP.

1. White hat SEO focuses on user readability and user experience.
2. High-quality content plays a big contribution in White Hat SEO. It creates value for the audience who are reading the blog or article.
3. Using Primary and Secondary keywords
   1. Good secondary keywords count is between 3 and 5
4. Use of good Backlinks on the website.
5. Blog comments on forum posts

SEO Techniques

• Rank for low-demand high conversion keywords.
• Earn traffic from high demand low competition keywords.
• Build Content that attracts links and influencer engagements.

What SEO Cannot Do

• Grow and create search demand
• Directly convert customers.  (user is unsatisfied)
• Work overnight
  • It is different than PPC and SEM

Important Factors To Rank Your Blog

1. User experience
2. Bounce Rate and Dwell Time
3. Search Intent
4. Page loading speed
5. Click-through-rat

Best Free SEO Tools

There is a race out there to rank your webpage and blog on the first page of Google. Rank on the first page of Google by finding the best keywords using the free SEO Tool. I have shown by example how to do keyword research or in other words, how to find the keywords for blogs and articles to rank on Google.

If you want to know, how to do keyword research, what is the keyword research process, what is the example of a keyword, what is the best keyword tool, then this video is definitely for you.

Among all the other free SEO tools that I have used, I personally love this tool Ubersuggest. This tool is developed by an SEO expert Neil Patel. It is available as a google chrome extension and can be easily installed on the browser. It does the domain traffic analysis and also keywords analysis and fetches the results very fast and efficiently. It finds the keywords based on the target country. It is one of the best free SEO tools for keyword research by calculating the search volume and search difficulty. This is the best free SEO tool or software I have used so far.

Other important tools include ahrefs, spufu, kwfinder I have explained the complete process to find the right keywords for the blogs. You will also find the keyword research tips along with some amazing blogs and reading material. Whether you are looking for small SEO tools or the best SEO tools, you have to look nowhere else. This is one Google SEO tool that does all the jobs by giving us the Search volume, CPC (Cost Per Click), and the SD (Search Difficulty). We have to look for the keywords that have high volume and low search difficulty.

Use this free SEO software and let me know how useful and helpful it is to you.

How to Rank on the First page of Google

On-Page SEO Vs Off-Page SEO

On-page SEO and off-page SEO generally includes the following factors:

On-Page SEO

Content

It is all about the content and it won’t be false to stay that the “Content is the King”. The optimizations using the keywords, descriptions, and internal linking is very important and you must do that to rank your webpages and blogs. But note, if the on-page content is not interesting and valuable, no one is going to visit your site.

Keywords

The primary and secondary keywords are as important today as they were a decade ago. Nevertheless, the focus has shifted towards more long-tail keywords, which better fit the search patterns of today’s internet users. Think of your audience and the keywords they’re searching for; then create and optimize your website content around those keywords.

Title Tag

The title tag refers to the title of a web page. It is can also be thought as the main heading you see in the Search Engine Results pages a.k.a SERP. One of the most important on-page SEO factors after your actual on-page content. Keep this title to 55 characters or less.

Meta Description

A meta description is a short description that appears below the URL on a search engine results page and below a headline in a social post. The Meta description is highlighted in the orange square below.

It describes the content on that page but, more importantly, it’s written to help your web page stand out in the list of SERP results. Keep the description to under 155 characters to ensure your entire description is shown in search results.

Alt Text

Alt text refers to the word or phrase that can be attributed to a picture file to help ensure it gets indexed and so searches engines understand what it is since they can’t see images (they only see text). For example, if you use a graphic in your blog that outlines some injection molding tips, you can save the alt text for that image as “automotive-injection-molding-tips,” and that graphic will start to rank for that phrase in the image results.

SSL/HTTPS

Page security is more important than ever, and enabling Secure Sockets Layer (SSL) security technology is crucial for improving your security, trustworthiness, and visibility. By enabling SSL, you increase the likelihood that a third party doesn’t come between your web server and the visitors’ web server, ensuring that information entered on the site is safe. Likewise, Google actually prefers sites that are SSL-enabled, making it essential to boosting visibility.

URL Structure

In addition to the factors listed above, an organized URL structure is important for today’s marketers because it allows search engines to crawl from page to page on your website easily and makes navigation more efficient for visitors. URLs should contain keywords that reflect the pages they direct to, as easy-to-understand URLs are more likely to earn clicks and help search engines crawl your site. URLs should also be relatively short, using your primary keyword for that page and not using redundant words.

Internal Linking

Speaking of linking, internally linking related pages on your website is another important factor of on-page SEO. Linking to different relevant pages on your site makes it easier for search engines to crawl everything, and it also keeps visitors engaged longer.

Breadcrumb Navigation

Breadcrumbs are navigational aids that inform website visitors where they are on your site and also help Google understand the structure of your website. A small text path typically located at the top of a page, a breadcrumb indicates where the user is, with every step being clickable. Breadcrumbs appear in Google search results, giving users a simple overview of where the page is located on your site.

The three different types of breadcrumbs:

Hierarchy-Based — shows how many steps gets you back to the Home Page

       Home -> Blog -> Freelancing -> Blog Web Page

History-Based — ordered by where a visitor has been doing on the site

       Home -> Previous Page 1 -> Previous Page 2 -> Current Page

Attribute-Based — most common on e-commerce sites; show product attributes

       Home -> Type of Product -> Style > Material -> Size

Page Performance

While other factors of on-page SEO deal with content quality and structure, the performance of your website (and its pages) also are on-page ranking factors. Pages that take a long time to load or don’t render properly on mobile rank lower in SERPs, as users get frustrated, leave, and increase the bounce rate.

Search engines evaluate this and use it as a key page ranking factor, so it’s crucial for marketers to consider the image file sizes on their pages, reduce redirects, improve the mobile responsiveness of their site, and minimize the amount of CSS/Javascript.

Mobile Friendliness

Everyone has smartphones, and the search for information seems constant. Yes, mobile has changed the world, so a mobile-friendly website is a critical part of your online presence.

There are two big reasons to make sure visitors with mobile devices have a good experience on your site:

Non-mobile-friendly sites force visitors to pinch or zoom just to read content, which is frustrating and could cause them to abandon your site

Because all of Google now uses the mobile version of website pages for SEO.

Off-Page SEO

Guest Posting or Blogging

Before social and influencer marketing…there was blogging. One of the earliest marketing strategies on the web, blogging stands the test of time by still delivering results today. According to the data:

Blogging is the second-most important type of content for marketers

65% of marketers use blogging in their social-media content

Social Media

For the longest time, there’s been a correlation between the social shares a piece of content gets and how well its corresponding site or the page does in search rankings. The engagement rate of social content strongly correlates with higher organic rankings.

Influencer Marketing

Influencer marketing is a strategy where businesses and brands work together with popular (read: influential) bloggers and/or social-media users to promote their products or services. Because these influencers enjoy huge audiences and carry sway with them, businesses want to tap into that audience by having their products or services plugged or at least mentioned in some way by these influencers.